Sunday, December 19, 2010

Why be UNregular?

In a world not too long ago, radio had an identity. You could listen to radio and know what area of the country you were in. The DJs would be there every day to provide you with their outlook on the day, their viewpoint of how the world was unfolding... And we were there listening to know what in the world was going on. Dialing into your favorite station would take you on a journey through the mind of whatever personality was bringing you their favorite music because, yes, at one time DJs did pick their own music. Who else was there to guide us through the endless sea of music that is there locally, nationally and internationally? With the overwhelming amount of what to listen to, we could count on those who had tastes similar to us to provide some quality samples.

Moving into the age of unlimited mobile broadband through the 4g networks a new horizon can be seen when it comes to radio. Radio through the internet is available in your home, work and through your mobile phone. Soon to be available through your vehicle, internet radio is poised to become to "terrestrial" what "FM" was to "AM" As with the birth of FM radio, we are in an age where we can try to fix what is wrong with radio. We can take it from a world of the paid players getting their music played over and over until you love it, into a world where whether something is good or not is left up to the listener.

With the digital age bringing us into a global world where we move further and further from our local community we lose out on that feeling of whats going on in our immediate space. It's important that, especially in a place like Boston, that we keep our local identity on the air or we run the risk of losing a major part of our personality as a city.



Moving forward, UNregular Radio will push to be a driving force in where people can find out about the latest in local New England music, comedy, culture, entertainment and lifestyle.  When others are abandoning local, we are embracing it. If there is no community than what else do we have holding us together.